"Battle At The Ballpark" Proves Successful
Big Rapids, Mich. – Ferris State University’s recent
“Battle At The Ballpark” gridiron contest played at
Fifth Third Ballpark in Comstock Park proved to be a successful
fundraising event for the Bulldog Football program.
The Bulldogs raised $19,189.50 from the Oct. 3 game against
Michigan Tech, which was co-hosted by FSU Athletics and Minor
League Baseball’s West Michigan Whitecaps. The total is
roughly 77% of the approximate $25,000 the Bulldogs received in
revenue from five other home games this fall at Top Taggart Field
in Big Rapids, including a visit from longtime rival and then
nationally top-ranked Grand Valley State.
The funds raised from the “Battle At The Ballpark”
will go directly to the football program and be utilized to help
offset the operating costs of maintaining a competitive Division II
football program and provide additional opportunities for
student-athletes.
"The financial gain from this game will dramatically assist our
football program in their fund-raising efforts," said FSU Athletics
Director Tom Kirinovic. "As importantly, the
ability for Ferris State to connect with a number of potential
constituents in the Grand Rapids market was greatly enhanced by
holding the game.
"So, all and all, this effort was very positive and worthwhile for
our department and the university," he added.
Revenue from the game was generated on tickets sales, concessions,
sponsorships, suite rentals, parking and merchandise efforts.
"From an institutional marketing and financial standpoint, this
was a success," said FSU Associate AD Jon Coles.
"We enjoyed our partnership with the Whitecaps organization and
look forward to continuing that relationship in the future."
FSU served as the home team for the GLIAC contest and planning
began nearly a year ago. A number of special pregame activities
took place in conjunction with the contest such as a bean bag toss
tournament, tailgating, free health screenings and various youth
events.
The event also featured things such as a cheerleading clinic, a
halftime performance from the well-known MTU Pep Band, the national
anthem performed by Big Rapids Middle School students and a
simulated virtual station supplied by the U.S. Army. Both the
Ferris and Michigan Tech Alumni Associations held special
receptions in conjunction with the game with the event also being
supported significantly by the FSU Gridiron Club.
"We enjoyed having the game in their facility and it was a great
venue to play in," FSU head coach Jeff Pierce
said. "I thought it was a great idea for our program and successful
in the end.
"We appreciate all the support from our fans and hopefully it is
something we might look to do again in the future if the situation
is right," Pierce added.
Fifth Third Ballpark, which was originally known as Old Kent Park,
opened in April of 1994 and has a total seating capacity of 10,071
in a variety of formats, including box seats, luxury suites,
deck/patio areas and lawn/standing room locations. The ballpark is
one of the only professional baseball stadiums in the country to be
constructed strictly with private funds and without taxpayer
dollars.
While Fifth Third Ballpark is primarily used for minor league
baseball games, the venue has played host to a multitude of other
events in recent years, including concerts, high school and college
baseball games along with carnivals. The Ferris-Michigan Tech game
was the second college football game to be played at Fifth Third
Ballpark following the "Fall Classic" in 2007 when Grand Valley
State defeated Wayne State in another GLIAC matchup.