Big Rapids, Mich. - Ferris State University Athletics will
continue an award-winning initiative while unveiling a new hashtag
and theme for the 2013-14 campaign as the Bulldogs officially
launch the #FerrisStrong Social Countdown on
Monday (Aug. 5).
The interactive month-long social media blitz, which comes on the heels of last year's highly-successful Bulldog Social Summer, will help fans tick down the days to the official start of another athletics season the first week of September.
As part of the effort, FSU will kickoff another campaign with a new theme as the #FerrisStrong wording will be carried over to a variety of projects and promotional items throughout the year along with being a primary hashtag and wordmark on Twitter and various other social media platforms. The theme will reflect the unity, pride and passion among Ferris State's 17 varsity athletics programs and the Bulldog Nation.
Fans are encouraged to use the #FerrisStrong tag on all tweets related to Bulldog Athletics.
"We're excited about this social media campaign following on the heels of a highly-successful effort last summer," said Associate Athletics Director Jon Coles. "In addition, we're looking forward to branding the #FerrisStrong tag as we begin what we hope is a strong and successful athletics season."
While fans are eagerly waiting for the Bulldogs to return to action, the #FerrisStrong Social Countdown will allow them to talk Bulldog Athletics online with other fans, win prizes and have fun while keeping up with the Bulldogs socially.
Aptly named the #FerrisStrong Social Countdown, the plan will feature different interactive components for each day (Monday-Sunday) via Twitter, Facebook, Instagram and FerrisStateBulldogs.com, as well as other special features as the days count down to the fall season.
The previously-used Bulldog Social Summer campaign that was ran last summer recently was tabbed among the nation's best social media marketing efforts as part of the National Association of Collegiate Marketing Administrators (NACMA) 2012-13 "Best of Award Winners".
During last summer's initiative, FSU also unveiled the all-new FerrisStateBulldogs.com, which added a number of unique and interactive social media elements, making the site among the best of its kind in intercollegiate athletics.
Along with the website, the Bulldogs have also made an effort to significantly increase followers over the past two years on various other platforms such as Twitter, Facebook and Intstagram while establishing an email database that continues to grow. FSU's current athletics "likes" on facebook are more than four other NCAA Division I schools in the state of Michigan along with more than 13 fellow Great Lakes Intercollegiate Athletic Conference (GLIAC) counterparts.
Since its launch in August of 2009, FerrisStateBulldogs.com has served nearly four million visitors from all 50 states and nearly every country around the world. Those visitors have combined for more than 200 million hits.
The daily themes for the #FerrisStrong Social Countdown include:
Meet The Bulldogs Monday - Catch an interview with some of the new faces in Bulldog Athletics, alumni, student-athletes or others as FSU preps for another exciting year.
Trivia Tuesday - @ferrisathletics Twitter followers and official Facebook friends will be asked to correctly answer a Bulldog Trivia Question. Everyone with a correct answer will be entered into a prize drawing. Better study up on your Bulldog History!
Where Are You Wednesday - Upload photos of yourself or family members to the Ferris Athletics Facebook page, tweet them online or post on instagram. Whether you're from other parts of the country, in your office at work or resting on the couch, share your Bulldog pride with others for a chance to win!
Throwback Thursday - We're scouring the archives for fun photos, old game programs and maybe even an article from the past. See them on Twitter, Facebook & Instagram. You'll be surprised at how awesome some of our uniforms and athletes looked back in the day!
Football Friday - Catch up on the latest happenings with Bulldog Football as FSU players, coaches and staff prepare for the 2013 season. Read or watch an interview, hear a quote, catch the links or find out a fun Bulldog football fact as another season begins!
Future Bulldog Saturday - Post photos of your little ones on our facebook, twitter or instagram pages in Bulldog clothing. Help us expand our reach and include the youngest members of your family!
Sunday Splash - A mixture of weekly goodies such as photos, stories, fan polls and more as we cover all 17 Bulldog Athletics programs. 17 Sports, 1 Team.
If you haven't joined the social media revolution yet, now is the time! Create your accounts and get social with the Bulldogs!
Here are direct links to FSU's official social media pages: